Digital transformation is much more than just a technical transformation – it requires the complete involvement of all your team.
Over the last 15 years, marketing professional Bryson Duncan has observed the digital changes within organisations. He discovered that technology did not to cater for current teamwork and organisation issues, and failed to improve companies’ productivity and management.
“Traditional challenges of productivity, resource management, manual data analysis, motivation and collaboration still exist, but they’ve ironically been multiplied by the very thing we’ve implemented to help us: technology,” Duncan said. “While the new digital workflow has had markedly positive impacts on cost savings and created a more mobile and agile workforce, the implementation of various digital technologies in the workplace has wreaked havoc on the overall productivity and integration of workers.”
Therefore, focus should instead be placed on what he calls “the digital nature of work between people”. In fact, most executives believe that the lack of communication and collaboration is a huge obstacle to the ultimate goal of digital transformation. Employees need to be educated to digital transformation.
Digital transformation is most successful when managers are involved in driving initiative and educating their team
Digital transformation will only improve your employees’ productivity if your senior managers clearly understand how the organisation can benefit from digital transformation.
Senior managers have to identify how and where new technologies will be implemented within the organisation to make them an asset for the organisation’s management.
For 65% of organisations, these senior managers are C-level managers, such as CEOs and CIOs. These people are the executives responsible for strategic internal or external changes and are best positioned to ensure that proposed changes are in fact acted on.