Digital transformation is much more than just a technical transformation – it requires the complete involvement of all your team.

Over the last 15 years, marketing professional Bryson Duncan has observed the digital changes within organisations. He discovered that technology did not to cater for current teamwork and organisation issues, and failed to improve companies’ productivity and management.

“Traditional challenges of productivity, resource management, manual data analysis, motivation and collaboration still exist, but they’ve ironically been multiplied by the very thing we’ve implemented to help us: technology,” Duncan said. “While the new digital workflow has had markedly positive impacts on cost savings and created a more mobile and agile workforce, the implementation of various digital technologies in the workplace has wreaked havoc on the overall productivity and integration of workers.”

Therefore, focus should instead be placed on what he calls “the digital nature of work between people”. In fact, most executives believe that the lack of communication and collaboration is a huge obstacle to the ultimate goal of digital transformation. Employees need to be educated to digital transformation.


Digital transformation is most successful when managers are involved in driving initiative and educating their team


Digital transformation will only improve your employees’ productivity if your senior managers clearly understand how the organisation can benefit from digital transformation.

Senior managers have to identify how and where new technologies will be implemented within the organisation to make them an asset for the organisation’s management.

For 65% of organisations, these senior managers are C-level managers, such as CEOs and CIOs. These people are the executives responsible for strategic internal or external changes and are best positioned to ensure that proposed changes are in fact acted on.



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engagement employé collaborateurs travailler



Engaging with employees has become a new preoccupation within companies. The digital revolution encourages this, since it brings the way we work into question; corporate social networks, telecommuting, access to the corporate messaging service from home. It is said that an employee is engaged when he challenges himself for his company and when his attitude increases motivation among his coworkers. Employee engagement is defined by an active and positive attitude which takes into consideration personal satisfaction. Now that Y and Z generation are entering the business world, employee engagement is often associated with wellbeing. Indeed, an engaged employee is surely always a happy employee, however, is a happy employee going to engage himself for his company? This is the question this article will explore.

employee engagement infographic key numbers

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reasons why you should use collaborative tools


For most organizations, teamwork is necessary and a part of employees’ everyday life. However, communication between several individuals within the same team can sometimes seem difficult, and therefore collaborative tools have been developed for the business market. They enable professionals to be more effective in their daily tasks while setting up a more transparent communication channel. These tools are opposed to production in series while enabling several people to work on the same task. Thus, it adds value without wasting time. Collaborative tools give exploitable pieces of information that are updated regularly so that the whole project team can follow the overall progress.

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When your company was born before the digital age, it faces many challenges to transform and improve the way of working your employees have. With new ways of communication, new tools, new technologies, new usages, it can get difficult to pinpoint the stakes and the possibilities, which are always evolving.

Digital is like a leap! And yes, you must jump! So here are the top 4 challenges you will face.

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