The 7 benefits of video calls in business

In a world that is increasingly focused on profitability and efficiency, businesses need to innovate to remain competitive. Fortunately, thanks to the prevalence of video conferencing technology, organizations of all sizes have been able to take advantage of virtual meetings to improve their operations.

Video calling is sometimes considered to be one of the biggest advances in communication technology in recent decades. That is why many businesses have started using this technology extensively. Video conferencing has in fact made it easier for businesses to work remotely, maintain social distance protocols, but also reduce travel costs. These processes ultimately result in a significant acceleration of the pace of work and productivity in the various departments.

To help you, too, take full advantage of this type of application, we present its importance as well as the 6 essential assets of video calling software.

What is a video conferencing solution?

A video conferencing solution is a technology that allows people to communicate with each other using an internet connection. It is then possible to organize virtual face-to-face conversations with video, audio, and text chat. It is not uncommon for such tools to also incorporate file sharing capabilities.

With these types of software solutions, business meetings, customer interactions, and presentations can easily take place remotely, no matter where you are. Video conferencing is becoming increasingly popular for businesses of all sizes because it eliminates the need to physically travel, saving time, money, and resources.

The key figures for videoconferencing

Some studies highlight the importance of video calling solutions. In particular, the following figures speak for themselves in this respect:

• Nearly 50% of individuals surveyed by an Owl Labs said following COVID-19 that they did not want to return to jobs that did not offer remote work. It is therefore essential to acquire the right tools to meet this need.
• According to Owl Labs, companies that choose to offer remote working opportunities via videoconferencing tools see a significant 25% reduction in staff turnover.
• According to a Velocity Global study, 80% of respondents said that remote work combined with video conferencing solutions improved their job satisfaction.
• 90% of employees say that the use of videoconferencing tools reduces the time needed to finalize a project.

Of course, each company has different problems. However, these studies demonstrate the significant impact of videoconferencing solutions on the organization of work, but also, and especially on the performance of companies that dare to take the plunge.

Why use such a solution?

Group calls will allow you to significantly improve the performance of your company, especially in the context of carrying out projects involving many employees. This is because using a video solution has many interesting advantages.

1. Increase employee productivity

First of all, projects run more efficiently thanks to video calls. All employees can work together. Indeed, the videoconferencing solution offers essential features such as real-time messaging, screen sharing or document sharing.

2. Greater fluidity of connections

Connections are faster thanks to video conferencing. Points of friction are eliminated by the ease of use of these tools and their dematerialized nature. Streamlining connections is especially essential for all companies with teams spread over several geographical sites.

3. Accelerate communication between teams

Thanks to the ability to start meetings on the fly as soon as needed, communication is much faster. There is no need to physically travel or prepare meeting rooms. On the contrary, one click on the icon on a phone or computer and all the members meet to take stock of the latest advances related to the project.

4. Making meetings more accessible

Offering your employees the ability to make a video call in a few seconds, anywhere, is essential to facilitate their daily lives. Joining the meeting no longer requires any effort. Depending on the best device available at the time of the meeting, whether it's a computer, tablet, iPhone, or Android smartphone, employees can connect in a matter of moments.

5. Reduce associated costs

By no longer needing to travel to discuss constructively, the various members of your team no longer have unnecessary travel expenses. On the contrary, via a simple corporate or personal phone, they join the meeting and start collaborating in real time.

6. Improving team cohesion

Finally, using videoconferencing is ideal for maintaining and increasing team cohesion. Especially when working from home, the use of video is essential to maintain a certain form of proximity. Everyone can intervene and share their point of view. In addition, the numerous collaboration tools such as screen sharing promote the involvement of all team members.

How do I choose the right video conferencing tool?

Skype, WhatsApp, Zoom, Messenger, Google Duo, Google Meet, messaging and video calling solutions have blossomed in recent years. Many individuals have an account on one of these platforms and sometimes even the dedicated application on their mobile. However, the needs of a business and the professionals who work there are not the same as individuals. Therefore, it is essential to assess your needs in order to opt for the most relevant solution.

We recommend that you take into account all of these criteria before acquiring your video call tool:

The functionalities of the tool: First, list your needs and evaluate each video conferencing solution. If possible, try the free pricing plan to see if all the features are present. These can be the number of users who can connect, screen sharing, the ability to take notes or even record team meetings.

Accounting with your IS: Then, opt for a solution that can be seamlessly integrated into your current processes. So, the software should be compatible with your devices and operating systems. The ideal is to choose a SaaS tool. This will make it easier to use and update.

Ease of use: Each employee must be in a position to quickly get to grips with the tool you have chosen. For this reason, without hesitation, choose the most accessible tools. Your employees will lose less time and their involvement will be strengthened.

Data security: It is also essential that the videoconferencing solution offers data security and the preservation of personal data that meet your requirements. You should not compromise with sensitive information or with respect for the privacy of your employees.

Customer support: Finally, customer support should be as responsive as it is experienced. In this way, in the event of a problem, you will quickly regain the use of your tool and the performance of your business will not be affected.

Owl Labs, 10 key stats from Owl Labs state of remote work 2020, 2020

smallbizgenius.net, The Ultimate List of Remote Work Statistics: The 2023 Edition, 2023

Velocity Global, The Complete Guide: How to Successfully Build and Manage a Remote International Workforce, 2020

Medium, 50 video conferencing statistics, 2020