The 7 pillars of effective internal communication

Internal corporate communication is much more than a simple newsletter for employees. On the contrary, it is aboutan essential element in the life of a company which influences the motivation of teams and their commitment. By allowing smooth communication, you will strengthen a sense of belonging and provide the right information at the right time.

To help you improve internal communication, we explain in detail the ideal method that is based on 7 essential pillars.

Why worry about internal communication?

Whether it's bottom-up communication or top-down communication, it's important to maintain good communication in your business.

In particular, this will allow you to benefit from the following advantages:

• Improving team cohesion: Effective internal communication tools such as a collaborative platform are perfect for strengthening the feeling of belonging.
• Increased productivity: Internal employees will be more productive if they have a better understanding of the tasks that are given to them and what is expected of them.
• Reduction of misunderstandings: Establishing transparent, honest and direct communication reduces the risk of misunderstandings.
• Process optimization: Maintaining good upward communication is important for obtaining valuable feedback from employees and improving processes.
• Informed decision making: By accessing clear information through various internal communication channels, employees have the ability to make decisions in accordance with the vision and mission of the company.

Optimizing internal communication is therefore a fundamental element of business management. Indeed, good communication is essential for promote group cohesion and increase productivity by positively developing corporate culture.

The 7 pillars to be exploited to succeed

We have seen that ensuring good communication is essential for the business. But how can this objective be achieved in practice? Your internal communication actions must respect 7 essential principles if you want to maximize its impact.

1. Clarity

The first element of good communication is clarity. Ambiguities are indeed a real danger for your business., because conflicts and delays are usually caused by misunderstandings.

To set up clear communication, avoid using technical jargon unless it is really necessary or you are certain that all of your interlocutors are familiar with these terms. During your exchanges, use concrete examples, Structure your ideas and do not hesitate to ask your interlocutor if he understood correctly.

2. The consistency

Your internal communication strategy must be based on consistency. In other words, regardless of the massage, the recipient, or the channel used, your content should always stay aligned with your business vision and values.

Establish guides or standards to make sure everyone is on the same line. You can also appoint communication managers and use collaborative platforms to centralize exchanges and ensure global coherence.

3. The commitment

Engage employees to improve employee engagement. Internal communication doesn't just have to be top-down. You must also put in place a communication policy that Give your employees their word.

To do this, create open discussion spaces, take into account the feedback of employees and use the new digital tools to promote good internal communication.

4. Accessibility

Your internal communication plan and the means of communication used must necessarily take into consideration the problem of accessibility. In other words, any employee, regardless of position, location, or department, should be able to receive and share information.

In order to circulate information fluidly, diversify communication channels, Take time zones into account and centralize files and exchanges on an online platform to ensure their accessibility.

5. Authenticity

Honesty and transparency are essential elements in ensuring good communication and maintaining your brand image. By focusing on authenticity, you can strengthen trust between management and company employees.

Always be honest, even if you have to pass on bad news. Be empathetic as part of your internal communication, Admit your mistakes and ask company managers to travel during major announcements.

6. Proactivity

Among the goals of internal communication, one of the most important is to prevent tensions and misunderstandings. It is therefore recommended to anticipate information needs and set up dynamic and preventive communication.

To manage your communication effectively, consider plan key events and important announcements. Set up active listening to employees through internal surveys or brainstorming sessions to better understand their concerns and respond accordingly

7. The assessment

Under no circumstances should your communication techniques be static. On the contrary, you need to remain flexible to stay in line with the market, the needs of employees and the advancement of new technologies.

If you want to offer an effective and current internal communication at any time, it is necessary to stay up to date with trends, test and evaluate any innovative communication medium or any new communication approach.

These 7 principles are the essentials of good communication. Study, test and implement them in a concrete way allows you to improve internal communication within your company and achieve all associated objectives.

An essential strategic lever

Communication is a key element in the success of your business. Each exchange with internal and external interlocutors must be fluid, constructive and serve to highlight the mission and values of the company. Good internal communication in particular is very important to strengthen the existing link between employees and the management team.

When each member of the organization feels valued, listened to and actively participates in the overall mission of the company, this has a positive impact on productivity, but also on the well-being of each employee.

However, you need to optimize and constantly adjust your communication strategy to keep it current and meets your goals and the needs of employees.