Digital Transformation Issues: The Challenges of this Transformation

Companies born before the digital age face many challenges in order to transform, evolve and improve the way their employees work. With the arrival of new communication methods, new tools and new uses, it can become difficult to identify the challenges and opportunities of Digital Transformation because they are constantly evolving.

This article therefore summarizes the four challenges you face during the Digital Transformation of a company.

1. Resistance to change

Most people don't like change and neither do your employees. Some habits can reassure them and changes, whether digital or not, can frighten them. However the digital transformation Shakes up everything, both in the private and professional spheres.

People born before the arrival of digital technology or who were not educated with it will certainly have difficulty using new tools and technologies. However, you can help and support them by setting up learning and coaching sessions or encourage your employees to help each other to master the necessary skills.

2. The true vision in the digital consumer journey

You will be more likely to succeed in your Digital Transformation if you have a real and powerful digital value proposition to the customer. You need to create a real vision and ask yourself how to meet the digital needs of your customers and have clear and specific goals. It is normal for your company's digital journey to be long, it is obviously impossible to set up everything in a short period of time.

3. Consumer Data: Gathering It and Taking Advantage of It

Data from your consumers is valuable and important for your business. Knowing who your customers are and how they act is a real advantage. For example, you can determine the 10 attributes of your customers and set up typical profiles, called “personas”. Identifying your customers and consumers allows your Marketing team to know who they are talking to and thus to go in the right direction.

4. The legacy of your business model

The most recent successes in business use technologies that did not exist in the pre-digital era. Netflix is the new DVD, Uber is the new taxi for example. The opportunities of today's world belong to digital technologies. A good global digital strategy can lead you to innovations even for a product that is not originally digital.

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