7 types of users present on a corporate social network
For several years, social networks, which are already very present in our private lives, have appeared in companies. This is called the corporate social network (CSR). Very practical, it makes it possible to connect all the employees of an organization, regardless of where they are, and thus facilitate communication and collaboration.
This user-friendly tool allows management to disseminate all kinds of information to employees (new customers or recently hired collaborators, ongoing or completed projects, upcoming internal events, etc.). And it also allows employees to exchange more easily with each other via discussion groups, to share information or documents, and to publish their own content as they would on a traditional social network (Facebook, Instagram, Twitter or Linkedin). CSR is therefore an asset to promote internal communication in your company.
Have you just adopted a corporate social network or are you considering doing so? Know that not all your employees will use it in the same way. Discover the 7 user profiles that you will need to manage.
1. The Hyperconnected
As the name suggests, the hyperconnected person has an account on all existing social networks (Facebook, Twitter, Instagram, SnapChat, Linkedin, etc.). Born with a smartphone in his hand, he is an unconditional addict to social media on which he posts, comments and shares incessantly, even in a meeting or in the middle of a discussion with a real person.
Forces
You can count on him to use your corporate social network and animate it daily.
Weaknesses
Being hyperconnected to networks, he can be disconnected from the real world and easily get distracted from these tasks. Also, make sure that it does not saturate your CSR with too many useless messages.
2. The Geek
Passionate about computers, the geek loves new technologies and loves to discover and test all the latest tools, applications and gadgets that concern his field of predilection.
Forces
He will appreciate it if the company adopts new software and digital tools, including CSR. He will be among the first to use it and to tell his colleagues about it.
Weaknesses
Be careful because he may ask for very specific features that no one but him will use. This computer knowledge leads him to believe that he can do everything himself thanks to open source.
3. Digitale
Digital technology has grown at the same time as new technologies. For her, digital solutions are practical tools that she uses on a daily basis to facilitate certain aspects of her private life and be more effective at work. Very connected on all types of devices, she loves everything digital, but she remains firmly rooted in the real world.
Forces
She is a great ally who will be happy to use the new digital solutions you are implementing and to praise them to her colleagues. CSR is one of his favorite tools for exchanging with team members and following company news.
Weaknesses
His clever and non-excessive use of the corporate social network makes him the ideal profile.
4. The New Digital
He discovered the Internet and digital tools late, but he understood that it could make his life a lot easier. Sometimes he's a bit afraid of new technology, but he's interested and open enough to get past it. He tries to figure out how it works by himself and doesn't hesitate to ask for help when he needs it.
Forces
Her open-mindedness and her desire to learn make her a driving force. Turn him into an ambassador so that he can convince employees who are more reluctant to use your CSR.
Weaknesses
To be comfortable with the corporate social network and other digital solutions, he generally needs good training and technical support.
5. The Senior
At the end of their career, seniors saw the business world evolve with the appearance of the Internet and new digital tools. However, he feels overwhelmed by all this technology that frightens and frustrates him at the same time. He would rather do without it than waste time trying to figure out how it works.
Forces
His vast knowledge and skills honed over the years make him an asset within your company. By managing to engage him on the company's social network, he will be able to share this knowledge with all employees.
Weaknesses
Because he lacks skills, computers and new technologies scare him, and he has a tendency to oppose them and refuse to use them. It is essential to reassure him and to support him well through training and coaching. Be patient with him.
6. The “Too Late for Me”
Regardless of her age, this collaborator doesn't like technology or change. As proof, she is still using her old cell phone (not a smartphone). In addition to boycotting apps and other digital solutions, she has a tendency to complain that she doesn't understand anything and that it always crashes.
Forces
Difficult to find strengths for her, but if you manage to convince her to use your CSR, she will be your best ambassador.
Weaknesses
Here is a collaborator that is almost impossible to convince. Even with training, support and encouragement, she doesn't see the point in using your CSR when she can go or pick up her phone to ask a question directly to a colleague.
7. The “Against Everyone”
Here is an employee who is harmful to the company. Constantly negative, it is in opposition to everything that management and management offer. Thus, he sees the corporate social network at best as a useless and expensive tool that is destined to disappear in the years to come, at worst as an additional technology whose purpose is to monitor and control everything it does.
Forces
He often says what others don't dare say, even if it's taken with a grain of salt. He is so demanding that his negative comments can help you improve your internal communication and the functionalities of your CSR.
Weaknesses
In other words, he will never use your corporate social network, and that he will try to convince anyone who wants to hear him that he should definitely not use it.
So did you recognize some of your collaborators in this list of profiles?
